Start shopping early. Thomas Harpointner, the CEO of e-commerce consultancy AIS Media believes that it's better to start sizing up gift options and online retailers as soon as possible. "The end of back-to-school really represents the beginning of the online shopping season," says Harpointner. "Once Labor Day ends, online retailers know that there isn't much on the calendar except Thanksgiving, so if consumers aren't already looking around they may actually end up behind."
Sign up for newsletters. According to Harpointner, one of the best ways to score early deals is by signing up for e-mail newsletters from retailers. "Online merchants understand that people are spontaneous," Harpointner explains. "So if customers receive an e-mail with an offer or coupon that matches their shopping list, there's a good chance they'll make the purchase early."
Use coupon codes. In addition to e-mail blasts, cost-conscious online shoppers can also augment their savings with coupon codes, which they enter during the checkout process at specific merchants to get a discount. Most merchants offer codes for free shipping, but with enough searching (try entering the words "coupon code" plus the name of a product or merchant on any search engine) diligent shoppers can drum up codes for merchandise discounts and even free accessories. Or check a coupon code site: Currentcodes and RetailMeNot are two of the larger hubs on the web for sniffing out these codes.
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